Polly’s Perspective

Social media has the potential to give a hugh return on investment by maximizing awareness of your company’s mission by reaching a specialized target audience and opening up direct honest communication with them.

 With instant contact with consumers, producers can affectively find ways to improve their products and services.

 With many great benefits of social media it is important to understand the dangers as well.

With open communication comes awareness to corruption like never before. Constant monitoring of social media is vital to the success of any agency.

In recent news, Virgin Atlantic, an airline company, fired 13 employees for allegedly criticizing safety standards and customers on a Facebook page.

 Virgin Atlantic took the comments make by the employeesseriously and acted quickly. I think they made a smart move by taking action in the hour of opportunity before irreparable reputation damage was done.  

It is important for companies to quickly establish corporate communication crisis management strategies that encompass social media.

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In an recent interview with Minneapolis mayor R.T. Rybak, He discussed with Peter Shankman, founder/creator of HARO - Help A Reporter Out, about the importance of “Interactive Media.” Better known as social media, this tool is being currently adapted by companies and politicians alike.

Mayor Rybak explained the importance of realizing how social media has changed many roles in our market. What was once considered a consumer should now be considered a partner, which requires agencies to actively listen and communicate quickly and honestly.

Rybak also discussed how beneficial social media is to the development of our government.  Citizens that are actively communicating with politician are making it easier to find problems and solutions to make changes contributing to our society and living standard.

Rybak’s recent environmental initiative allows citizens to play a larger role which has helped Minneapolis in so many ways.

With America being such a large country we have so many issues, so many problems and so many minds. I could not be more excited about the role social media is currently taking to link together people and how it will be used develop in the future by government and corporate agencies.

There is a great power in people and by plugging into social media and contributing your mind our world can progress and we can make changes for the better in every aspect of our everyday lives.

With the help of social media I think a more advanced bottom up governance is possible, and it is the future. The biggest problem we will see is the digital divide as some are not able or willing to link in to social media.