Posted in Public Relations on Dec 13th, 2008 1 Comment »
As a PR student I have been trying to wrap my mind around the concept of social media. With so many definitions buzzing around I looked towards a blogging guru Adam Singer. Singer has been integrated in social media since 2004.
“I would describe it as democratized media; a place to contribute digital content and receive [...]
Posted in Public Relations, social media marketing on Nov 10th, 2008 No Comments »
As we saw social media play historic part in the 2008 presidential election, CNN recently reported how Obama is continuing to use social media to communicate with the public as well as listen. According to the report.
Within 24 hours of last week’s historic vote, his transition team rolled out change.gov, a Web site that promises [...]
Posted in Public Relations on Nov 5th, 2008 No Comments »
Social media has the potential to give a hugh return on investment by maximizing awareness of your company’s mission by reaching a specialized target audience and opening up direct honest communication with them.
With instant contact with consumers, producers can affectively find ways to improve their products and services.
With many great benefits of social media it [...]
Posted in Public Relations on Oct 27th, 2008 No Comments »
Social media whether it is a blessing or a curse has linked people together, and led to a transparency of actions. This must be noticed by companies and taken into consideration when adapting policies and PR campaigns.
Posted in Public Relations on Oct 20th, 2008 No Comments »
Many practioners are wondering what role the financial crisis will play on the field of public relations. Todd Defren, Shift Communications principal, told PRweek that his firm recently lost two startup clients. He admitted he was not worried about his current clients.
“Startups who were weak at the start have to strip out extraneous spending or [...]
Posted in Online news, Public Relations on Oct 14th, 2008 No Comments »
With all the debating and fuss about the upcoming presidential election NBC’s Saturday Night Live has become a nice comedic relief for the American public.
SNL’s ratings have gone up 49 percent over the last year, with their first show of the season pulling in its largest audience since 2001. The premiere episode started with a [...]
Posted in Online news, Public Relations on Oct 6th, 2008 No Comments »
There is always going to be money in news market, but the structure of how people receive it is evolving. In my phone I have my very own newspaper catered to my interests and up to the minute information which I pay for directly.
Posted in Public Relations on Sep 29th, 2008 No Comments »
As a senior in public relations I’m currently enrolled in mostly public relations classes. As the year progresses I look around to see my classes are filled with girls.
Recently PRSA (Public Relations Society of America) has made mention that men in public relations are an endangered species.
Research predicts that with the current enrollment of men in PRSSA [...]
Posted in Public Relations, social media marketing on Sep 22nd, 2008 No Comments »
Promoting from within and in-house social media training you proactively adjust to the market and minimize risk of damaging your brand.
Successful social media practice required a dedication, and constant monitoring of conversation about each companies particular brand as well as the market for whatever service they provide.
Posted in Public Relations on Sep 15th, 2008 No Comments »
During a weeklong crisis American Airlines took direct consumer communication to a new level this week.
The airline literally passed out press releases to passengers at the airport.
After canceling 3,079 flights not only did PR have a lot of brand control to do, but its first concern was aiding the frustrated customers immediately.
“We [...]